Gold Coast Seminar 2021
Half-day seminar and HSMAI Workshop at The Island Gold Coast 1st September 2021
HSMAI WORKSHOP - OPTIMISING YOUR ONLINE PRESENCE
OPTIONAL
9:00 am - 12:00 pm - HALF-DAY WORKSHOP
½ day customised program for hotels covering revenue and digital marketing topics:
- How your guests decide where to book
- Understanding the accommodation market and distribution
- Conduct an audit on your website
- Analyse your room pricing
80 TWENTY HOTEL MEDIA SEMINAR - A GROWTH MINDSET
2:50pm - 3:00pm SESSION 1 - Update - State of the Nation
3:05pm - 3:15pm - Gold Coast City Council Accommodation Capital Expenditure Survey 2020
3:05pm SESSION 2 – Introduction of Melissa
3:15pm - 3:30pm - SESSION 3 Olympic Games Bid Update
Overview of hotel market performance in key Australian destinations with a local flavour
3:30pm - 3:55pm - SESSION 4 - Operational Impacts and Lessons Learned of Covid-19 - Now & Beyond
Demand in post Covid-19 and associated recovery phases
4:00pm - 4:25pm - SESSION 5 - Key Strategies to Perform by Integrating Sales, Marketing & Revenue
Insightful sales,marketing and revenue management strategies in a challenging environment
4:30pm - 4:55pm - SESSION 6 - How to future proof your business using technology
Tools, insights and technology to assist your business to grow